Creative Marketing
& Brand Management
Courtney Wentz builds cohesive brand identities, translates them into high-converting campaigns, and designs the operational systems needed to run them—pairing a sharp visual eye with unshakeable, panic-free execution.
~80%
Meta cost-per-case acquisition reduction achieved in one month after bringing ad management in-house.
600+
Regional billboard (OOH + DOOH) placements designed, managed, and deployed.
$3.7M+
In grant funding distributed via a newly built, streamlined digital system.
8x
Increase in voucher campaign engagement within one year
$60k+
Raised during a crowdfunding campaign in under 30 days.
Expertise
01/ Brand & Marketing Management
Focus: Multi-channel strategy, budget ownership, workflow automation, and brand stewardship.
02/ Graphic Design & Photography
Focus: High-volume digital asset production, OOH campaigns, and comprehensive brand guides.
03/ Event Planning & Logistics
Focus: Vendor coordination, venue operations, and flagship event production for up to 6,000+ attendees.
Case Studies
Project 01 // Isaacs & Isaacs Personal Injury Lawyers
The Problem: Managing brand integrity and creative direction across three successive leadership changes for a $2B+ tri-state firm with a high-stakes, $11M+ annual marketing budget that required strict state-level ethical and legal compliance.
The Execution: Authored the firm's first comprehensive 12-page brand guide, optimized multi-channel directories across 60+ local business listings, built automated Zapier workflows for rapid legal review, and independently produced over 130 unique digital ad concepts and 32 regional billboard layouts.
The Result: Slashed Meta cost-per-case acquisition by 80% within 30 days by transitioning ad management in-house, scaled the regional Hammer Hub safety program by over 800% through end-to-end campaign monitoring, and co-produced flagship community events generating 160+ pet adoptions and distributing 3,000+ school supply packs.
Project 02 // Marietta Community Foundation
The Problem: A county-wide foundation required an exhaustive multi-channel marketing overhaul on a lean annual budget, a complete 50th-anniversary rebrand, and a structural solution for slow, fragmented, paper-based workflows.
The Execution: Overhauled the grant and scholarship processes, co-founded and branded the InfluencHer Leadership Summit from scratch, and optimized organic channels, earned media, and digital reporting assets.
The Result: 60% reduction in annual reporting and distribution costs by moving to a lean digital/print model, doubled scholarship engagement, grew 111% enrollment spike in the Imagination Library program, and achieved a $60K crowdfunding effort in under 30 days.
Project 03 // Ohio River Sternwheel Festival
The Problem: Coordinating marketing and fundraising for a volunteer-run festival with 35+ independent subcommittees lacking a unified voice, operating under outdated sponsorship models, and facing severe inflation barriers that stifled traditional fundraising.
The Execution: Overhauled the website and social media footprint for brand consistency, took over as Program Committee Chair with zero transition time, cut overpriced vendors, restructured sponsorship tiers, and brought the physical program online for the first time.
The Result: 72% reduction in program production expenses, 30.7% increase in advertiser sponsorship revenue through updated packages, unified the digital brand voice as primary on-site photographer, and earned consecutive leadership awards alongside a 2024 appointment to the Board of Trustees.
High Ownership. Zero Panic.
Currently open to Brand Management, Senior Marketing, and Creative Leadership roles. Let's build a system that works.